Colours
New Theatre Purple
#A54499
Purple Dark
#5D2656
Purple
#A54499
Purple Light
#BD5FB1
Purple Lighter
#CC83C3
New Theatre Orange
#FFC425
Orange Dark
#BE8B00
Orange
#FFC425
Orange Light
#FFD258
Orange Lighter
#FFE08B
Alternative
#2D9189
If orange or purple don't quite suit, try this.
StuFF
Our StuFF branding features 4 colours
Crimson
#EB0025
Yellow Sea
#FDA038
Medium violet red
#D1009B
Dark turquoise
#00C4CB
Vocabulary and Fonts
Vocabulary
We have a number of ‘branded’ vocabulary, that are as follows:
- In House
- Fringe
- Unscripted
- StuFF
Note the casing on both StuFF and Unscripted, and the lack of hyphen on In House.
Fonts
- Standard print: Montserrat
- Theatre logo: Akkurat
- StuFF logo: Avenir
Logos
Logos must always have a minimum distance to another object of 16px. Logos with transparent backgrounds must not be used on backgrounds that obscure or render the logo as unreadable.
New Theatre
Full
Squares
StuFF
Should be used on the coloured background unless otherwise permitted. Layered version with logo and background as separate for custom materials available on request.
Square
Rectangular
